The highly anticipated 10th season of the Indian Super League (ISL) is on the horizon, with the action set to kick off on September 21st. The Football Sports Development Limited (FSDL) has unveiled an exciting campaign that not only marks this milestone but also celebrates the remarkable growth of Indian football over the past decade.
Under the banner of ‘Celebrating 10 years of the Indian Super League,’ this national campaign beautifully employs the metaphor of a growing ball, rolling and bouncing through the country, symbolizing the exponential growth of Indian football.
In the campaign, a young boy chases the expanding football with unwavering enthusiasm, embodying the rising interest of young India in choosing football as their preferred sport. Over its ten-year journey, the ISL has played a pivotal role in transforming football into a sport that is embraced all across India, boasting passionate fan bases that extend well beyond the traditional football centers of the country.
An ISL spokesperson, while discussing the 10th-year campaign, stated, “ISL has been a steadfast supporter of football’s growth across the country. Fans from every corner of India have embraced the league, forming the bedrock of its success and the teams.”
He further emphasized, “Our focus has always been to reach deep into the heartlands of India, promoting the adoption of football from as young as 5 years old, thanks to our partnership with the Reliance Foundation.”
The ISL stands as a shining testament to football’s enduring power to unite a nation and inspire generations to fall in love with the beautiful game. The campaign strives to encapsulate this impact in its various iterations.
The Kolkata films pay homage to the fans of Mohun Bagan Super Giant and East Bengal Football Club, two legacy clubs with rich histories that make their rivalry one of the most cherished and historic in the sporting world.
The Kerala film highlights the never-say-die spirit of Kerala Blasters and their dedicated fans, known for their war cry of ‘Vittukodukkila.’ It also showcases the team’s ability to mount remarkable comebacks over the years.
The North East film, ‘Stronger Together,’ is a proud reflection of the people of the North East and their profound love for football, which unites them with their club. When they unite, they become an indomitable force that can rival even the fiercest opponents.
ISL Season 10 will kick off with a thrilling match as Kerala Blasters host former champions Bengaluru FC at the Jawaharlal Nehru Stadium in Kochi on September 21, 2023.
Viacom18 has taken the helm as the new home of Indian football, serving as the exclusive media rights holder for ISL across digital and linear TV platforms. The telecast will cater to football fans in multiple languages, ensuring it reaches the diverse audience of the league. Additionally, it will be streamed for free on JioCinema.
ISL Season 10 promises to be a spectacle, with matches starting at the prime time of 7:45 PM and double headers commencing at 5:30 PM. As we gear up for this milestone season, the excitement in the air is palpable, and fans can look forward to another unforgettable chapter in the story of Indian football. #ISL2023 #IndianFootball #DecadeOfGrowth https://www.sportiwe.com/
